The Royal Australian Mint - "Donation Dollar"

Saatchi & Saatchi

Saatchi & Saatchi Melbourne, Australien

Awards

7215

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: The Royal Australian Mint
Länder: Australien

Werbende: The Royal Australian Mint

Titel	Donation Dollar
Agentur	Saatchi & Saatchi
Kampagne	Made to make a difference
Werbende	The Royal Australian Mint
Marke	The Royal Australian Mint
Datum der ersten Ausstrahlung/Veröffentlichung	2020
Geschäftsbereich	Regierungen und andere Institutionen
Story	Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually.
Medientyp	Case Study
Länge	120 seconds
Chief Creative Officer	Mike Spirkovski
Executive Creative Director	Simon Bagnasco
Creative Director	Lee Sunter
Senior Creative	Adam Ferrie
Texter	Adam Ferrie
Senior Creative	Peter Cvetkovski
Art Director	Peter Cvetkovski
Designer	Alice de Saulles
Finished Artist	Juliet Symes
Executive Producer	Lucy Trengove
Filmproduzent/Produzent	Zena Bartlett
Produzent Digital	Nick Baum
Digitales Design	Jarryd Hood
Agentur Content-Produzent	Heather McKean
Strategist	Jack Gilbert
Etatdirektor	Leah Williams
Etatdirektor	James Cameron
Account Executive	Jobe MacShane
Kaufmännischer Geschäftsführer	Rebecca Robertson
Executive Strategy Director	Alex Speakman
Geschäftsführer	Mark Cochrane
Public Relations	HERD MSL Sydney
PR	Rob Tolan
PR Strategist	Steph Banno
Etatdirektor	Steph Banno
Group Managing Director	Skye Lambley