California Coastal CleanUp Day - "Cig Egret"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Vereinigte Staaten von Amerika

Awards

6953

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: California Coastal CleanUp Day
Länder: Vereinigte Staaten von Amerika

Werbende: California Coastal Commission

Titel	Cig Egret
Agentur	Goodby Silverstein & Partners
Kampagne	California Coastal CleanUp Day
Werbende	California Coastal Commission
Marke	California Coastal CleanUp Day
Datum der ersten Ausstrahlung/Veröffentlichung	2005 / 9
Geschäftsbereich	Umweltfragen
Slogan	Non-Native Species of the California Coast
Story	California Cleanup Day is an annual statewide event that enlists volunteers to spend one day cleaning up the coast. The California Coastal Commission wanted to call attention to the event.
Philosophie	Clearly, garbage doesnt belong on our beaches and is harmful to Californias native species. This fact led to the strategy the creative team came up with: Trash is a non-native species and must be removed. To illustrate this, they created strange and slightly ominous creatures that represented the danger of different kinds of trash. The Cig Egret, the Oil Shark and the Spork Crab were a few examples. Making the creatures feel real was key in getting people to pay attention. The imagery had to be striking it had to make people look twice. The posters and images are reminiscent of classic nature postcards and Audubon paintings, but on closer inspection, are a bit more twisted.
Problem	While the California coastline is one of the more scenic places on earth, the garbage that is left on its beaches and inland waterways is a major problem.
Ergebnis	The event took place Saturday, September 17th, 2005. 48,250 volunteers picked up 871,361 pounds of trash and an additional 99,686 pounds of recyclable materials, for a total of 971,047pounds of debris. You can find out more at www.coastforyou.org
Medientyp	Presse & Publikationen
Markt	Vereinigte Staaten von Amerika
Etatdirektor	Rene Cournoyer
Art Director	Paul Foulkes
Creative Director	Jeff Goodby
Texter	Tyler Hampton
Fotograf	Claude Shade
Creative Director	Rich Silverstein
Other	Michael Stock
Agency Producer	Michael Stock
Other	Corbis and Getty One
Other	Pacific Digital Imaging