| Titel | Lighten Up for the Holidays |
| Agentur | The Martin Agency |
| Kampagne | LIGHTEN UP |
| Werbende | GEICO |
| Marke | GEICO |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 11 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Philosophie | 'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Vice President | Ted Ward |
| Marketing | Ted Ward |
| Assistant Vice President | Bill Brower |
| Marketing | Bill Brower |
| Marketing Director | Melissa Halicy |
| Media | Melissa Halicy |
| Advertising | Melissa Halicy |
| Brand Team Supervisor | Gary Aurand |
| Brand Team Supervisor | Tom Perlozzo |
| Brand Team Planner | Brighid Griffin |
| Brand Team Planner | Julia Nass |
| Brand Team Buyer | Tim Ware |
| Chief Creative Officer | Joe Alexander |
| Group Creative Director | Steve Bassett |
| Creative Director | Neel Williams |
| Creative Director | Justin Harris |
| Executive Producer | Brett Alexander |
| Producer | Adrienne Daniel |
| Content Producer | Catherine Kennedy |
| Business Affairs Supervisor | Suzanne Wieringo |
| Financial Affairs Manager | Amy Trenz |
| Account Director | Ben Creasey |
| Account Supervisor | Allison Hensley |
| Account Supervisor | Jon Glomb |
| Account Executive | Allie Waller |
| Account Coordinator | Abbey Reddington |
| Projektmanager | Natalie Franczyk |
| Financial Account Supervisor | Monica Cox |
| Produktionsfirma | Dummy |
| Director | Harold Einstein |
| Director of Photography | Jonathan Freeman |
| Herstellungsleiter | Eric Liney |
| Executive Producer | Eric Liney |
| Editorial Company | Arcade Edit |
| Partner/EP | Sila Soyer |
| Cutter | Dave Anderson |
| Assistenzredakteur | Jeff Lopus |
| Producer | Gavin Carroll |
| VFX | The Mill |
| Endbearbeitung | The Mill |
| Color | The Mill |
| Kolorist | Gregory Reese |
| Finishing Producer | Alex Bader |
| Finishing Production Coordinator | Jake Fritz |
| Audio Post Facility | Rainmaker Studios |
| Producer | Kristin O’Conner |
| Sounddesigner | Jeff McManus |
| Mixer | Jeff McManus |
| Stock-Musik | APM Stock |
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