SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

5896

Titel	Big in Japan
Agentur	Zulu Alpha Kilo
Kampagne	Big in Japan
Werbende	SingleCut Beersmiths
Marke	SingleCut Beersmiths
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Bier, Cidre
Story	SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game.
Medientyp	Verpackungsdesign
Produktionsfirma	Zulubot
Chief Creative Officer	Zak Mroueh
Design Director	Ryan Booth
Art Director	Kevin Sato
Texter	Vinay Parmar
Creative Technology Director	Martin Szomolanyi
Account Executive	Erin McManus
Strategieplaner	Spencer MacEachern
Strategieplaner	Stephanie Gyles
Integrated Producer	Houng Ngui
Integrated Producer	Teresa Bayley
Client Manager	Rich Buceta
Illustrator	Ty Dale
Illustrator	Kevin Sato
Studio Direktor	Greg Heptinstall
Produktionskünstler	Anna Harju
Produktionskünstler	Brandon Dyson
Produktionskünstler	Ashleigh O’Brien
Animation	Andrew Martin