Titel | Best Fries on the Planet |
Agentur | Leo Burnett Chicago |
Kampagne | Best Fries on the Planet |
Werbende | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
Marke | McDonald's |
Posted | November 2011 |
Geschäftsbereich | Nahrungsmittel |
Story | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). |
Medientyp | Fernsehen & Kino |
Cutter | Nikki Vapensky |
Regisseur | Kenny Herzog |
Talent | Jeff Cowie |
Produktionsmanager | Gretchen Hernandez |
Produzent | Samantha Howes |
Produzent | Bridget Rose |
Executive Producer | Denis Giroux |
Texter | Jason Curry |
Art Director | Tim Ratchford |
Creative Director | Brian Shembeda |
Creative Director | Avery Gross |
Executive Creative Director | John Montgomery |
Chief Creative Officer | Susan Credle |