Alex Turner
Director at Fat Lemon, London
London, Großbritannien
TitelAll Right Boys
Agentur
Kampagne For What You Drive and How You Drive It - Pennzoil-Quaker State
Werbende Pennzoil-Quaker State International Corporation
Marke Quaker State Motor Oil
PostedNovember 2000
Produkt Synthetic Motor Oil
Geschäftsbereich Kraftfahrzeuge
Slogan What More Do You Need To Know?
Story Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's attention. The action takes place in a non-descript industrial setting.
Philosophie Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specifically for these types of vehicles.
Problem Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Creative Director
Texter
Agency Producer
Regisseur
Schauspieler
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