Titel | All Right Boys |
Agentur | The Tucker Partnership, Inc. |
Kampagne | For What You Drive and How You Drive It - Pennzoil-Quaker State |
Werbende | Pennzoil-Quaker State International Corporation |
Marke | Quaker State Motor Oil |
Posted | November 2000 |
Produkt | Synthetic Motor Oil |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | What More Do You Need To Know? |
Story | Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's attention. The action takes place in a non-descript industrial setting. |
Philosophie | Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specifically for these types of vehicles. |
Problem | Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Creative Director | Einar Einarsson |
Texter | Duc Pham |
Agency Producer | Walt Mitze |
Regisseur | Alex Turner |
Schauspieler | Leah Remini |
Direktor Fotografie | Ed Stevenson |
Produktionsfirma | Zero 2 Sixty |