Titel | Nosferatu |
Agentur | Digitas Pixelpark |
Kampagne | Cubix - TLG |
Werbende | TLG, Treuhand Liegenschaftsgesellschaft |
Marke | TLG |
Posted | Oktober 2000 |
Produkt | Cubix |
Geschäftsbereich | Immobilien |
Story | The Cubix becomes a Multiplex cinema at the Alexanderplatz in spring 2001. It is the first new building project at the Alexanderplatz. Building owner is TLG, main tenant UFA. PUBLICIS Berlin developed a creative rough copy to accompany the construction steps the name- and logo-suggestions included. The UFA was included in this process. A special attraction is our hoarding-gallery which varies posters of movie classics in a humorous manner. This special is part of an extensive opening campaign. |
Medientyp | Presse & Publikationen |
Markt | Deutschland |
Creative Director | Christian Alberti |
Texter | Esther Schneider |
Art Director | Daniel Fischer |
Agency Producer | Martin Kilian |