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David Lubars
David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Vereinigte Staaten von Amerika
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TitelBARBIE: Imagine The Possibilities
Agentur
Kampagne Imagine The Possibilities
Werbende Mattel, Inc.
Marke Barbie
PostedMärz 2017
Geschäftsbereich Spielwaren & Spiele
Story A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline.
Philosophie Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become. 
Problem Challenge:Champion a world in which girls pursue their limitless potential. 
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Regisseur
Cutter
Direktor Fotografie
Executive Creative Director
Executive Producer
Filmproduzent/Produzent
Spezialeffekte
Texter
Art Director
Executive Producer
Herstellungsleiter
Etatdirektor
Account Supervisor
Executive Producer
Post-Produktion
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