Titel | Allergies |
Agentur | Needleman Drossman & Partners |
Kampagne | Aren't You Glad You Live Here - Nassau University Medical Center |
Werbende | Nassau University Medical Center |
Marke | Nassau University Medical Center |
Datum der ersten Ausstrahlung/Veröffentlichung | 2002 / 6 |
Produkt | Hospital |
Geschäftsbereich | Krankenhäuse und Klinike |
Slogan | Now, Aren't You Glad You Live Here. |
Story | Scenes of many beautiful places on Long Island. |
Philosophie | Research indicated that many consumers knew only that NUMC was a good hospital for emergency care. They were open to learn more. We created a campaign that capitalized on the high caliber and professional accomplishments of the hospital's physicians in a relevant, believable manner and tied NUMC closely to Long Island to appeal to the Long Island-centric consumer. |
Problem | Nassau University Medical Center, formerly Nassau County Medical Center, was for many years considered the hospital of last resort. It was critical to Nassau County to turn the hospital around. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Creative Director | Bob Needleman |
Creative Director | Neil Drossman |
Agency Producer | Marty Friedman |
Produktionsfirma | Rant Films |