Managing Director, Global Chief Client Officer & Partner
at
GUT
São Paulo, Brasilien
| Titel | Gift to São Paulo |
| Agentur | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Kampagne | Reusing Resources |
| Werbende | SOS Atlantic Forest Foundation |
| Marke | SOS Atlantic Forest Foundation |
| Posted | Februar 2013 |
| Geschäftsbereich | Umwelt & Ökologie |
| Slogan | This is our gift to São Paulo. |
| Philosophie | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Länge | |
| Creative Director | Fábio Fernandes |
| Creative Director | Theo Rocha |
| Art Supervisor | João Linneu |
| Texter | Thiago Espeche |
| Art Director | Rodrigo Adam |
| Grafik-Designer | Jomar Farias |
| Grafik-Designer | André Fasanella |
| Account Supervisor | Marcello Penna |
| Account Supervisor | Carmen Rodriguez |
| Account Supervisor | Rafael Franceschini |
| Etat-Planer | José Porto |
| Etat-Planer | Monica Bauer |
| Medienplaner | Lica Bueno |
| Medienplaner | Adriana Roza |
| Werbeleiter | Marcia Hirota |
| Werbeleiter | Afra Balazina |
| Produktion | Satélite |
| Stimme | Christine Behm |
| Leiter der Werbeabteilung | Luiz Marinho |
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