Martin Werner
Director at Bacon & CZAR
Copenhagen , Dänemark
TitelBMW REV UP YOUR FAMILY
Agentur
Kampagne BMW REV UP YOUR FAMILY
Werbende BMW
Marke BMW 2 series Gran Tourer
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich Autos
Philosophie The film follows a rock band in the making. It tells the story of a young girl and her three brothers who give everything to become a true garage band: practice, earn extra money for new instruments, play in small clubs, get in trouble with the police, practice again, be on the road, be tired in school, record a demo. Finally they get on the big stage to rock the audience. Simultaneously it tells the story of the dad. A loving father who sacrifices time and energy to act as their roadie, manager, and driver of the bandwagon – a seven-seated BMW 2 Series Gran Tourer. In the end it shows a story of success – achieved by a slightly different family -, because they are not just becoming successful in the music business, but spend valuable quality time together. 
Ergebnis The right cast, and right track were crucial in telling the story of a kids band in the most authentic way. Our initial goal was to find young talents from age 8 to 13 and let the track be recorded by professionals, who would play it more “amateurish”. We found a 12-year-old girl with a fantastic voice, and – in another casting three – brothers age 9, 11, and 13, who actually had a band together. When we invited them to the studio the kids instantly took over and nailed the track after a just few takes. During the four-day shoot, we constantly audio-recorded their original performance on set, which gave us the ability to play in the edit with different intensities, environments, developments of the song and create a great sound design, where the song starts in fragments, then comes more and more alive during the film, until it hits the final stage with peak performance. Yet, the most amazing part of the process was that we actually created a highly promising newcomer band. The kids stayed together after the shoot, started recording more songs and are on the radar of some big name producers in the music biz – stay tuned. 
Medientyp Fernsehen
Länge
Chief Creative Officer
Executive Creative Director Worldwide
Creative Director
Agency Producer Film
Account Supervisor
Creative Producer
Creative Producer
Direktor Fotografie
Regisseur
Music Producer/Sound Design
Music Producer
Music Producer
Cutter
Animation/Special Effects
Animation/Special Effects
Grading
Production Design

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