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Tobias Ahrens
Tobias Ahrens
Global Chief Creative Officer at INGO the agency
Hamburg, Deutschland
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TitelHafencity
BriefThe design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing.
Agentur
Kampagne The blind photographer and the new Arteon
Werbende Volkswagen
Marke Volkswagen Arteon
PostedNovember 2018
Geschäftsbereich Autos
Story The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert.
Medientyp Presse & Publikationen
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Texter
Texter
Texter
Texter
Art Director
Art Director
Art Director
Art Director
Fotograf
Agency Producer
Agency Producer
Grafik-Designer
Grafik-Designer
Chief Executive Officer (CEO)
Kundenbetreuer
Art Buyer
Strategist
Strategist

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