| Titel | Feed Your Style |
| Agentur | McCann Worldgroup |
| Kampagne | Feed Your Style |
| Werbende | ASOS |
| Marke | ASOS |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 10 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Story | ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style. |
| Medientyp | Interaktiv |
| Länge | |
| Markt | Frankreich |
| Chief Creative Officer | Alex Lopez |
| Agentur | Gotham, Inc. |
| Agentur | McCann Paris |
| Chief Creative Officer | Julien Calot |
| Chief Creative Officer | Hans Dorsinville |
| Creative Director | Liam Fearn |
| Creative Director | Eric Landowski |
| Art Director | Louise Carrouge |
| Creative | Nadia Lasfar |
| Business Team | Nannette LaFond-Dufour |
| Business Team | Colby Webb |
| Strategy Director | Shanna Carpenter |
| Social Manager | Pierre-Jean Bernard |
| Etatdirektor | Casey Archer |
| Produktionsleitung | Thibault Blacque-Belair |
| Produzent | Jean ROBERT |
| Projektmanager | Shantal Gonzalez |
| Produktionsfirma | Iconoclast Paris |
| Regisseur | we are from LA |
| Executive Producer | Camille Lambert |
| Herstellungsleiter | Alexia Levy |
| Produktionkoordinator | Lola Perron |
| Direktor Fotografie | Nicolas Loir |
| Ausstattung/Styling | Laura Vandall |
| Produktionsdesigner | Laura Sabat |
| Produktionsfirma | Azul Productions |
| VFX/Post Production | Poster |
| Produzent Post-Produktion | Cyril Bordesoulle |
| Produzent Post-Produktion | Yelena Dos Santos |
| Grafik | Lucas Latil |
| Grafik | Albin martinetti |
| Grafik | Yves Delforges |
| Grafik | Bruno Caretta |
| Engineer | Edouard Mailaender |
| Engineer | Matthieu Lescornec |
| VFX Company | Mathematic |
| VFX Supervisor | Yann Aldabe |
| Motion Designer | David Pelletier |
| Motion Designer | Astrid Tessier |
| Compositing | Roman Goncharenko |
| CG Modelling | Lucas Benoit |
| Illustration | Charline Sanchez |
| VFX Producer | Guillaume Marien |
| VFX Producer | Claire English |
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