|Brief||The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour.|
|Kampagne||Luxury living rooms|
|Geschäftsbereich||Haushaltsgeräte, Möbel & Gartenbedarf|
|Story||Ikea living rooms|
|Chief Creative Officer||Mónica Moro|
|Executive Creative Director||Raquel Martínez|
|Executive Creative Director||Jon Lavin|
|Art Director||Raquel Martínez|
|Art Director||Álvaro López|
|Agency Producer||Martin Beilin|
|Account Management Team||Javier Pascual|
|Account Management Team||Elena Rodriguez|
|Account Management Team||Alejandra Sierra|
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