Jon Lavin
Executive Creative Director at McCann Worldgroup, Madrid
Madrid, Spanien
TitelJewel
BriefThe campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour.
Agentur
Kampagne Luxury living rooms
Werbende IKEA
Marke Living rooms
PostedNovember 2018
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Story Ikea living rooms
Medientyp Fernsehen
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Texter
Texter
Art Director
Art Director
Produktionsfirma
Regisseur
Agency Producer
Account Management Team
Account Management Team
Account Management Team
Post-Produktion

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's