Orange - "Orange's Follow Me "

Publicis Conseil

Publicis Conseil Paris, Frankreich

10163

Marke: Orange
Länder: Frankreich

Werbende: Orange

Titel	Orange's Follow Me
Agentur	Publicis Conseil
Kampagne	Orange's Follow Me
Werbende	Orange
Marke	Orange
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 1
Geschäftsbereich	Öffentliche Internet Service Providers (ISP)
Philosophie	Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours. This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond. This campaign is Pan-African, and also supported in print.
Medientyp	Fernsehen & Kino
Länge	45 seconds
Brand	Jean-François Rodriguez
Brand	Elena Cabrero
Brand	Alexis Berger
Brand	Charlie Lévêque
Brand	Sekou Bah
Brand	Patricia Gauroy
Brand	Nafissatou Dia
Strategieplaner	Libby Little
Strategieplaner	Etienne Averseng
Sound Producer	Joël Tessonneau
Fotograf	Charles Mamarot
Legal Counsel	Dimitri Ginestou
Executive Creative Director	Elie Trotignon
Creative Director	Hervé Riffaut
Business Affairs	Carl Nilsson
Art Director	Delphine Bojago
Art Director	Olivier Gamblin
Account Manager	Sandrine Courtois
Kundenbetreuer	Jeanne Lemarchand
Kundenbetreuer	Anna Mignotte
Kundenbetreuung	Cécile Lejeune
Kundenbetreuung	Ladislas Baranowski
Post Production House	Mikros Image
Post Production House	Big
Produktionsfirma	Big
Producer	Pierre Marcus
Producer	Florent Villiers
Line Producer	Hélène de Rosnay
Direktor Fotografie	Carl Nilsson