Johnnie Walker - "Marc Herremans (90 sec)"

BBH

BBH London, Großbritannien

24399

Titel	Marc Herremans (90 sec)
Agentur	BBH
Kampagne	Keep Walking
Werbende	Diageo
Marke	Johnnie Walker
Posted	Dezember 2010
Produkt	Whisky
Geschäftsbereich	Whisky, Gin, Wodka
Slogan	Keep Walking
Philosophie	BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.
Problem	We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all.
Medientyp	Fernsehen
Markt	Großbritannien
Soundtrack	I Shall Be Released
Post-Produktion	MPC LDN
Ton	Wave Studios
Werbeleiter	Gavin Pike
Creative Teammitglied	Justin Moore
Creative Teammitglied	Hamish Pinnell
Creative Director	Nick Gill
Agency Producer	Victoria Baldacchino
Kundenbetreuer	Tass Tsitsopoulos
Produktionsfirma	Blink London
Regisseur	Benito Montorio
Filmproduzent/Produzent	Ben Mann
Executive Producer	James Bland
Direktor Fotografie	John Lynch
Cutter	Andy McGraw
Redaktionsbüro	Stitch
Other	Bob Dylan
Artist	Bob Dylan