Directeur de la Création
at
Serviceplan France, Courbevoie / Lyon
Levallois-Perret / Lyon, Frankreich
| Titel | The Desperados Experience |
| Agentur | Serviceplan Group France |
| Kampagne | The Desperados Experience |
| Werbende | Brasseries Fischer |
| Marke | Desperados |
| Posted | November 2011 |
| Geschäftsbereich | Bier, Cidre |
| Story | With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex. |
| Medientyp | Interaktiv |
| Produktionsfirma | Media.Monks |
| Regisseur | Thierry Poiraud |
| Regisseur | Rogier Schalken |
| Regisseur | Alban Penicaut |
| Creative Director | Jouke Vuurmans |
| Creative Director | Jeroen van der Meer |
| Creative Director | Hervé Poupon |
| Creative Director | Guillaume Gamain |
| Texter | Gregory Tortes |
| Texter | Nicolas Dubois |
| Art Director | François Le Saint |
| Art Director | Jean-Eudes Lefebure |
| Fotograf | Romain Laurent |
Mehr Projekte
ALLE SEHENLes Pulls
- MARKE:
- Entremont
- AGENTUR:
- Serviceplan Group France
Ils Ont Raison
- MARKE:
- Entremont
- AGENTUR:
- Serviceplan Group France
La Prochaine Fois
- MARKE:
- Entremont
- AGENTUR:
- Serviceplan Group France
Alors
- MARKE:
- Entremont
- AGENTUR:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 8
- MARKE:
- Desperados
- AGENTUR:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 7
- MARKE:
- Desperados
- AGENTUR:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 6
- MARKE:
- Desperados
- AGENTUR:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 5
- MARKE:
- Desperados
- AGENTUR:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 4
- MARKE:
- Desperados
- AGENTUR:
- Serviceplan Group France