Compal Essential + - "Essential +"

Y&R Lisbon

Y&R Lisbon Lisbon, Portugal

16551

Titel	Essential +
Agentur	Y&R Lisbon
Kampagne	Essential +
Werbende	Sumol+Compal
Marke	Compal Essential +
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 1
Geschäftsbereich	Fruchtsäfte & Fruchtgetränke
Slogan	Compal Essential + it does more for you
Story	How can a fruit juice be much more than a juice?The new Compal Essential + will bring a colorful and vibrant campaign where we will discover the benefits of the new Essential + flavors.Combining the long shots of Stop-Motion and live action with real fruit on the set was a very unique and singular challenge. Each flavor of Essential + is represented by a different tonality and color.
Philosophie	To show the benefits of the new Essential + flavors.
Problem	How to make a film that has a very techincal and medical message (health benefits of the product) and at the same time to do an appelaing film.
Ergebnis	Mixing Stop motion with ive action and slow motion was the way to solve this unique project.
Medientyp	Fernsehen & Kino
Länge	46 seconds
Soundtrack	Moullinex, “Anxiety”
Regisseur	Paco Cruz
Executive Producer	Ines Ferreira
Direktor Fotografie	Leandro Ferrão
Creative Director	Judite Mota
Creative Director	Pedro Ferreira
Art Director	Ana Magalhães
Texter	Sofia Moutinho
Account Supervisor	Antonieta Malheiro
Cutter	Marcos Castiel
Post-Produktion	Bikini Lisboa
Ton	Som de Lisboa
MUSIC Artist	Moullinex Anxiety
Agency Producer	João Carriço