| Titel | One means of transport can lead to another |
| Agentur |
Libre MullenLowe
|
| Kampagne |
One means of transport can lead to another
|
| Werbende |
APACAUVI
|
| Marke |
APACAUVI
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2021 / 11
|
| Geschäftsbereich | Verkehrssicherheit
|
| Slogan | One means of transport can lead to another |
| Story | APACAUVI, an association that fights against the incivilities of 2-wheelers, has decided to strike a blow with the agency MullenLowe France to raise awareness among users of electric scooters about the risks they take and make others take. Since a few days, wheelchairs on which were written: "One means of transport can lead to another" were placed on various parking areas for electric scooters in the big French cities to raise awareness of the dangers of electric scooters and to decrease the number of incivilities. |
| Medientyp |
Ambient
|
| Executive Creative Director |
Antoine Colin
|
| Executive Creative Director |
Jordan Lemarchand
|
| Art Director |
Bastien Bourdier
|
| Texter |
Romain Duler
|
| President |
Philippe Adenot
|
