Solar City - "Fish Tank"

Arnold

Arnold Boston, Vereinigte Staaten von Amerika

8108

Marke: Solar City
Länder: Vereinigte Staaten von Amerika

Werbende: Solar City

Titel	Fish Tank
Agentur	Arnold
Kampagne	At Home with Ra
Werbende	Solar City
Marke	Solar City
Posted	August 2015
Geschäftsbereich	Andere
Story	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Medientyp	Fernsehen
Länge	30 seconds
Chief Creative Officer	Wade Devers
Executive Producer	Kevin Byrne
Chief Creative Officer	Jim Elliott
Cutter	Aaron Langley
Regisseur	Conor Byrne
Executive Creative Director	Pete Johnson
Group Creative Director	Sean McBride
Art Director	Nate Donabed
Texter	Josh Kahn
Agency Producer	Sean Vernaglia
Assistant Agency Producer	Hillary O'Rourke
Herstellungsleiter	Tyler Byrne
Bild und Kamera	Scott Henriksen