| Titel | Codemate - Can you beat a chess grandmaster? |
| Agentur | DAVID |
| Kampagne | Codemate |
| Werbende | Tencent |
| Marke | Supercell |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 9 |
| Geschäftsbereich | Videospielekonsolen |
| Philosophie | A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games. Sharing games with everyone The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards. The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches. |
| Medientyp | Case Study |
| Länge | |
| Global Chief Creative Officer / Partner | Pancho Cassis |
| Global Chief Operating Officer (COO) | Sylvia Panico |
| Geschäftsführer | Luiza Prata Carvalho |
| Chief Creative Officer | André Toledo |
| Creative Director | Linus Oura |
| Stellvertretender Creative Director | Guilherme Pinheiro |
| Texter | Sandi Spino |
| Art Director | Carmen Fenech |
| Art Director | Rafael Ochoa |
| Art Director | Juan Portilla |
| Global Strategy Officer | Paula Vampre |
| Group Strategy Director | James Mitchell |
| Strategist | Brooklyn Carey |
| Account Supervisor | Irene León |
| Produktionsleitung | Brenda Morrison Fell |
| Senior Producer | Esteffania Najera |
| Director of Business Affairs | Barbara Karalis |
| Business Affairs Manager | Catalina Peña |
| Craft Retoucher | Ricardo Moreira |
| Global PR Director | Sandra Azedo |
| Werbeleiter | Iwo Zakowski |
| Werbeleiter | Manuel Laggengar |
| Werbeleiter | Samuel Klinkmann |
| Werbeleiter | Yuri Yoshimura |
| Werbeleiter | Dane Mattson |
| Web Development | North Kingdom |
| Developer | Lisandro Mindel |
| UI/UX | David Ljunghill |
| Client Director | Roger Stighäll |
| Medienagentur | Wavemaker Miami |
| Media Account Services | Pierina Di Cera |
| Media Account Services | Marilina Gutnisky |
| Media Buy | Isabella Frediani |
| Media Managing Director | Zacarías Constanzó |
| Medienagentur | GroupM |
| Media Business Affairs | Sergio Benjumea |
| Media Account Services | Maria Camila Rodriguez |
| Regisseur | Oscar Cortés |
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