Clash of Clans - "New Property Alert: Town Hall 16"

DAVID

DAVID New York City, Vereinigte Staaten von Amerika

458

Marke: Clash of Clans
Länder: Vereinigte Staaten von Amerika

Werbende: Supercell

Titel	New Property Alert: Town Hall 16
Agentur	DAVID
Kampagne	New Property Alert: Town Hall 16
Werbende	Supercell
Marke	Clash of Clans
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 12
Geschäftsbereich	Videospielekonsolen
Story	Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild.
Medientyp	Fernsehen
Länge	40 seconds
Markt	Vereinigte Staaten von Amerika, Finnland
Global Chief Creative Officer	Pancho Cassis
Geschäftsführender Teilhaber	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Geschäftsführer	Luiza Prata Carvalho
Chief Creative Officer	André Toledo
Creative Director	Sébastien Rouvière
Creative Director	Pedro Sattin
Texter	Sandi Spino
Art Director	Carmen Fenech
Group Strategy Director	James Mitchell
Strategist	Brooklyn Carey
Account Supervisor	Irene León
Leiter Strategie	Paula Vampre
Etatdirektor	Guilhermo Sgarbi
Produktionsleitung	Brenda Morrison Fell
Senior Producer	Tomas Diego
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Community Manager	Mafe Maceda
Community Manager	Andrew Cable
PR Director	Sandra Azedo
Werbeleiter	Iwo Zakowski
Marketing Lead	Anna Bouveng
Marketing Production	Yuri Yoshimura