| Titel | Condom. Essential Wear. |
| Agentur | MullenLowe UK |
| Kampagne | Condom. Essential Wear. - COI |
| Werbende | Central Office of Information |
| Marke | Department of Health |
| Posted | November 2006 |
| Produkt | Sexual health |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | Condom. Essential Wear |
| Story | The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Thomas Thomas Films |
| Filmproduzent/Produzent | Philippa Thomas |
| Cutter | Bryan Dyke |
| Regisseur | Kevin Thomas |
| Direktor Fotografie | Bob Pendar-Hughes |
| Texter | Richard Holmes |
| Art Director | Remco Graham |
| Agency Producer | Vanessa Butcher |
| Tonstudio | Munzi |
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