| Titel | Giving Deaf People a Break |
| Agentur | McCann Manchester |
| Kampagne | Giving Deaf People a Break |
| Werbende | Aldi |
| Marke | Aldi |
| Posted | November 2018 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | This was the first ever completely signed ad break.Aldi, the discount supermarket, compares its own brand with leading brands.Most people like both; many people like Aldi prices in particular, but not everyone can hear what’s going on. Why not sign the whole commercial? In fact, why not sign the whole ad break and all the commercials in it? Which is what we did. (Which took some doing – think of the approvals.) We chose UK Deaf Awareness Week to launch the campaign and hopefully, bring maximum awareness to a much under-represented group of people - 9 million, in fact, who, like me and you, also like fish fingers. |
| Medientyp | Case Study |
| Executive Creative Director | Dave Price |
| Creative Director | Neil Lancaster |
| Texter | Neil Lancaster |
| Art Director | Dave Price |
| Produktionsfirma | Merman |
| Regisseur | Juliet May |
| Filmproduzent/Produzent | Siobhan Murphy |
| Filmproduzent/Produzent | Kat Armour-Brown |
| Agency Producer | Amy Mayers |
| DOP | Chris Goodger |
| Post-Produktion | Jam Films |
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