Titel | Chair Closeup |
Agentur | Deutsch NY |
Kampagne | Chair Closeup |
Werbende | IKEA |
Marke | IKEA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 5 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Story | Large-scale 'message' bottles mysteriously washed ashore near the Tampa's St. Petersburg Pier, each containing life-size IKEA products. |
Problem | What was the message? A desperate S.O.S from your Home, telling you that it's time to try something different. It's time to visit IKEA. Over Memorial weekend, Tampa Bay-area residents and visitors had the opportunity to experience the furniture and inspiration found inside the newly-opened IKEA Tampa, while still enjoying the sun and sand during their holiday! |
Medientyp | Promotion & Events |
Markt | Vereinigte Staaten von Amerika |
Chief Creative Officer | Heh Assoc |
Texter | Jason Ashlock |
Texter | Jennifer Perry |
Art Director | Anthony Alvarez |
Art Director | Richard Chang |
Art Director | Krystyn Campbell |
Agency Producer | Sam Helfer |
Anzeigenmarketing | Barry Durst |
Produktionsfirma | TH Outdoor and Events |
Media Director | Vonda LePage |