Philips Healthcare - "PET Scan 2"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

13149

Marke: Philips Healthcare
Länder: Vereinigte Staaten von Amerika

Werbende: Philips Healthcare

Titel	PET Scan 2
Agentur	Publicis Sapient
Kampagne	Philips Digital Scanners
Werbende	Philips Healthcare
Marke	Philips Healthcare
Posted	Juli 2015
Geschäftsbereich	Medizinische Ausrüstung
Story	The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech.
Medientyp	Interaktiv
Worldwide Chief Creative Officer	Gaston Legorburu
Art Director	Kit Casey
Web-Programmierung	Carla Crandall
Creative Director	Jared Kelleher
Texter	Emily Morgan
Technischer Entwickler	Joe Morgan
Designer	Sarah Peng
Kontoassistent	Matt Thompson
Fotograf	Pete Tschudy
UX Designer	Qianru Zhang
Production Company Digital Director	Benjamin Zanghi
Web-Programmierung	Joe Carpenito
Art Director	Tom Kershaw
UX Designer	Linda Mateos
Production Company Digital Director	Annie Truong