| Titel | Little girl |
| Agentur | Harrison & Star |
| Kampagne | Signs of Hope |
| Werbende | Family Reach |
| Marke | Family Reach |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 10 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | My cancer killed my dad's 401k |
| Story | You got cancer. You cleaned out your 401K. Out-of-pockets are piling up. You take a sick day to get treatment. But you need money for those bills. And then there’s the pandemic. Forget the mail, it’s just more bills. The utilities are in collection. Now they’re calling your cell. Is this a health crisis or a financial one–or does it even matter? Enter Family Reach. They provide financial relief to those facing hardship due to a cancer diagnosis. This campaign illustrates the vulnerability that anyone of us would face if we found ourselves in the same situation. |
| Medientyp | Presse & Publikationen |
| Creative Director | Mike Sullivan |
| Creative Director | Erik Vervroegen |
| Executive Creative Director | Adam Hessel |
| Stellvertretender Creative Director | Alex Avsharian |
| Design Director | Alec Vianu |
| Group Creative Director | Daniel Jay |
| Stellvertretender Creative Director | Glenn Batkin |
| Copy Supervisor | Nic Nocetti |
| Group Strategy Director | Patricia Berry |
| Associate Planning Director | Lauren Zigarelli |
| Group Account Manager | Ashley Lynch |
| Fotograf | Phil Penman |
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