McDonald's - "We Are Awake"

Leo Burnett

Leo Burnett London, Großbritannien

Awards

15085

Marke: McDonald's
Länder: Großbritannien

Werbende: McDonald's

Titel	We Are Awake
Brief	It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake.
Agentur	Leo Burnett
Kampagne	We Are Awake
Werbende	McDonald's
Marke	McDonald's
Posted	November 2016
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb.
Problem	The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
Medientyp	Fernsehen
Post-Produktion	MPC LDN
Redaktionsbüro	The Assembly Rooms
Creative Director	Adam Tucker
Texter	Graham Lakeland
Art Director	Richard Robinson
Produktionsfirma	Tantrum Studio
Regisseur	Jake Mavity
Filmproduzent/Produzent	Will Waters
Agency Producer	Michelle Hickey
Direktor Fotografie	Ben Fordesman
Produktionsfirma	Leland
Audio-Postproduktion	Wave
Cutter	Vid Price
Kundenbetreuer	Simon Hewitt
Kundenbetreuer	Beth Watts
Kundenbetreuer	Vicki Sinclair
Etat-Planer	Niall Moore