NSPCC - "Lucy and the boy"

Leo Burnett

Leo Burnett London, Großbritannien

11242

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: NSPCC
Länder: Großbritannien

Werbende: National Society for the Prevention of Cruelty to Children

Titel	Lucy and the boy
Agentur	Leo Burnett
Kampagne	Share Aware
Werbende	National Society for the Prevention of Cruelty to Children
Marke	NSPCC
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 2
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Slogan	Every childhood is worth fighting for.
Story	Hornet Directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them. The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources.
Medientyp	Internet-Film
Länge	60 seconds
Media Director	OMD UK
Post-Produktion	Prodigious
Agency Producer	Abby Jenkins
Executive Creative Director	Justin Tindall
Cutter	Anita Chao
Lead Character Designer	Adrian Johnson
Compositor	Richard Kim
Executive Producer	Jan Stebbins
Audio-Postproduktion	Nick Angell
Produzent	Cathy Kwan
Texter	Alison Steven
Art Director	Liam Bushby
Creative Director	Beri Cheetham
Produktion	Kit Altin
Agency Producer	Bruce Macrae
Strategieplaner	Alexandra Gill
Storyboard Artist	Carlos Laura Murphy
Image Design	Jacob Kafka
Designer	Anna Bron
Image Design	Mike Luzzi
Animation Director	Mike Luzzi
Image Design	Angela DeVito
Image Design	Keelmy Carlo
Image Design	Krystal Downs
Image Design	Mark Pecoraro
Image Design	Natalie Labarre
Image Design	Nivedita Sekar
Image Design	Sean Lattrell
Lead Compositor	Ted Wiggin
Compositor	Stephanie Andreou
Produktionsfirma	Hornet