Subaru - "Subaru Crosstrek Wilderness"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

7324

Marke: Subaru
Länder: Kanada

Werbende: Subaru Corporation

Titel	Subaru Crosstrek Wilderness
Agentur	Zulu Alpha Kilo
Kampagne	Subaru Crosstrek: The True Urban Legend.
Werbende	Subaru Corporation
Marke	Subaru
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Autos
Story	A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation.
Medientyp	Fernsehen
Länge	30 seconds
Agentur	Zulu Alpha Kilo
VFX Company	Alter Ego
Kreativvorstand	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Executive Creative Director	Dean Lee
Art Director	Ryan Dzur.
Art Director	Tanios Nims
Texter	Sam Cote
Werbeleiter	Cynthia Bouris
Werbeleiter	Gary Sappleton
Kundenbetreuer	Corina Wilkes
Kundenbetreuer	Hayley Blackmore
Strategy Director	Heather Segal
Strategy Director	Cameron Fleming
Medienagentur	OMD Dublin
Medienteam	Michelle Jairam
Medienteam	Natasha Cappelli
Agency Producer	Revital Grunberg
Produktionsfirma	someplace nice
Regisseur	Hans Emanuel
Executive Producer	Chilo Fletcher
Executive Producer	Estelle Weir
Herstellungsleiter	Kyle Hollett
Direktor Fotografie	Byron Kopman
Post-Produktion	Zulubot
Cutter	Max Lawlor
Post production director	Lena Hamady
VFX Assistant	Jake Hussey
Kolorist	Wade Odlum
Executive Producer	Hilda Pereira
Post-Produktion	Spencer Butt
Ton	Twins Music House
Ton	Eggplant Music + Sound
Creative Director	Adam Damelin
Tonstudio	Peter Pacey
Executive Producer	Nicola Treadgold
Geschäftsführer	Leslie Uy
VFX Lead	Darren Achim
Kolorist	Sam Omand
Engineering	Benjamin Spiller
Produzent	Nicole Nadeau