Egil Pay
AD at TRY/Apt
Oslo, Norwegen
TitelPeter
Agentur
Kampagne Peter
Werbende Gjensidige Nor Sparebank
Marke Gjensidige Nor
PostedDezember 2002
Produkt Insurance / Bank
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Slogan To Lose Someone.Without Losing Everything
Story A woman is driving a car with her son and daughter. We can hear her thoughts throughout the commercial.The thoughts are also visualized by small drawings. She is thinking of her kids: "I think Tom has found a girlfriend" - and a heart is drawn on his chest. "Emma...she wants to be an architect, just like you" - at the same time we see a childish drawing of a house outside the window. Drawings of sunbeams appears around a cup when she is thinking of their upcoming (er dette et godt ord) holiday to Spain.
A man is standing in front of the garage as they are parking in front of their house. The woman is smiling to him and we hear her voice saying "So, we're doing fine, Peter. We're doing fine". In the next moment, he suddenly disappears. We realize that all of her thoughts was ment for her late husband.
Medientyp Fernsehen
Länge
Markt Norwegen
Creative Director
Texter
Art Director
Fotograf
Produktionsfirma
Regisseur
Filmproduzent/Produzent

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