| Titel | Demon Baby |
| Agentur | adam&eveDDB |
| Kampagne | Volkswagen Brand 1995-2001 |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Posted | JunI 2002 |
| Produkt | Lupo |
| Geschäftsbereich | Autos |
| Philosophie | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Jeremy Craigen |
| Creative Director | Ewan Patterson |
| Werbeleiter | Andrew Coombe |
| Creative Director | Chris Barraclough |
| Creative Director | Sam Ball |
| Creative Director | Dave Bedwood |
| Etat-Planer | Hannah Wren |
| Werbeleiter | Rod McLeod |
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