Gunderson Health System - "Chronic Pain :30"

Preston Spire

Preston Spire Minneapolis, Vereinigte Staaten von Amerika

4515

Marke: Gunderson Health System
Länder: Vereinigte Staaten von Amerika

Werbende: Gunderson Health System

Titel	Chronic Pain :30
Agentur	Preston Spire
Kampagne	Love + Medicine
Werbende	Gunderson Health System
Marke	Gunderson Health System
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 3
Geschäftsbereich	Krankenhäuse und Klinike
Philosophie	kaboom and director michele atkins reunite with agency Preston Kelly on a new Love + Medicine campaign for Gundersen Health System. This year’s campaign, the fourth collaboration between Kaboom, director atkins and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence. At the heart of each narrative featuring a diverse series of challenges and how the simple adoption of exercise, meditation, and healthful eating can have a big impact. atkin’s directorial approach, observational and naturalistic, imbues each spot with a sense of welcoming and warmth. This year’s campaign also includes companion pieces, 15 spots that offer additional vantage points on health: a cyclist’s eye view, the Zen of meditation, and a smoothie recipe brought to life with stop motion.
Medientyp	Interaktiv
Länge	32 seconds
Chief Business Development	Pamela Mass
Marketing Officer	Pamela Mass
Marketing Information Specialist	Julie Besl
Creative Services Manager	Kendra Maggert
EVP	Chris Preston
Creative Director	Chris Preston
Producer	Anne Swarts
ACD Art Director	Melissa Tresidder
ACD	Terry Thomas
Texter	Terry Thomas
Associate Account Director	Ron Hall
Production Company	Kaboom
EP	Lauren Schwartz
Director	Michele Atkins
DP	Michele Atkins
HOP	Steven Sills
Post	Drive Thru
EP	Beth Wilson
Cutter	Mike Uzendoski