Tourism Authority of Thailand - "Amazing Thailand. Culture to Commerce."

Ogilvy Thailand

Ogilvy Thailand Bangkok, Thailand

Awards

6043

Marke: Tourism Authority of Thailand
Länder: Thailand

Werbende: Tourism Authority of Thailand

Titel	Amazing Thailand. Culture to Commerce.
Agentur	Ogilvy Thailand
Kampagne	Amazing Thailand. Culture to Commerce.
Werbende	Tourism Authority of Thailand
Marke	Tourism Authority of Thailand
Posted	November 2022
Geschäftsbereich	Bestimmungsörter (Länder und Plätze)
Philosophie	The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life.
Medientyp	Case Study
Länge	180 seconds
Chief Marketing Officer (CMO)	Phonsiri Koondejsumrit
Werbeleiter	Parichart Boonclai
Medienagentur	Yggdrazil
Kreativvorstand	Nopadol Srikieatikajohn
Executive Creative Director	Andrew Chu
Creative Director	Puripong Limwanatipong
Creative Director	Thanawat Chongmahakul
Creative Director / Producer / Scripter	Saroot Tubloy
Senior Copywriter	Pongsakon Junrueng
Texter	Visaya Sosothikul
Senior Art Director	Nopadol Srikieatikajohn
Senior Art Director	Puripong Limwanatipong
Senior Art Director	Thanawat Chongmahakul
Art Director	Pannawee Saibua
Agency Producer	Sakonpob Sinsuk
Projektmanager	Panadda Rittrirat
Projektmanager	Aunchaya Thanapornkaitikul
Head of Game Development	Nattaworn Tancharoen
Technical Artist	Waroon Pumisiricharoen
Technical Artist	Kittichon Kittiwan
Technical Artist	Jiranuwat Meksutat
Direktor Digital	Suparrerk Kulintaraprasert
Direktor Digital	Noprada Jirarattanapan
Geschäftsführer	Jiravara Virayavardhana
Strategieplaner	Jirat Tangvichacharn
Strategy Director	Sasipa Mongolnavin
Kaufmännischer Geschäftsführer	Niwat Rungruangworawat
Kaufmännischer Geschäftsführer	Onsiri Thanibutra
Kundenbetreuer	Sakon Suksophon
Kundenbetreuung	Nichakhun Tuwaphalangkun
Produzent	Jitpisut Sirirat
Quality Assurance	Akara Thiengphuengtham
Game Tester	Pornlapus Parichattrakul
Game Tester	Rinradee Virojsirasak
Game Tester	Thanakarn Sapaokum
Game Tester	Akanae Tumtawee
Game Tester	Panyarat Chiewamorchai