| Titel | Imagine a World Without Measure / Measurement |
| Titel (Originalsprache) | Imagine un Monde sans Mesure |
| Agentur | LAMTAR |
| Kampagne | Imagine a World Without Measure / Measurement |
| Werbende | Médiamétrie |
| Marke | Médiamétrie |
| Posted | Dezember 2001 |
| Produkt | TV ratings, audience measurement |
| Produkt (Originalsprache) | Mesure d'audience |
| Geschäftsbereich | Business Services |
| Story | Road sign reads: "Lyon: not far" / "Marseille: further" (freeway has no number either: "Autoroute A:?" |
| Medientyp | Presse & Publikationen |
| Creative Director | Philippe Boutié |
| Texter | Philippe Boutié |
| Art Director | Philippe Boutié |
| Art Director | Patrick Modé |
| Fotograf | Patrick Modé |