Corona - "Shades of Blue "

MullenLowe Los Angeles

MullenLowe Los Angeles El Segundo, Vereinigte Staaten von Amerika

3466

Marke: Corona
Länder: Vereinigte Staaten von Amerika

Werbende: AB Inbev

Titel	Shades of Blue
Agentur	MullenLowe Los Angeles
Kampagne	Shades of Blue
Werbende	AB Inbev
Marke	Corona
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 3
Geschäftsbereich	Bier, Cidre
Slogan	La Vida Mas Fina
Story	Committed to showing up in more places where drinkers are, this is the first time Corona has focused on sports within its "La Vida Más Fina" master brand campaign. It features WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, and Christian Laettner. The premise is that free from the stress, the rivalries, and the numbers, past and present basketball legends come together at the Corona Beach bar for some banter and small talk.
Medientyp	Fernsehen
Länge	30 seconds
Executive Creative Director	Carlos Alija
Executive Creative Director	Laura Sampedro
Managing Director	Javier Passerieu
Creative Director	Dave Estrada
Creative Director	Jonathan Graham
ACD, Writer	Ricky Johanet
ACD, Writer	Scott Stevens
ACD, Art Director	Jordan Sparrow
ACD, Art Director	Manu Gregori
Creative Director, Social	Patrick Simkins
ACD, Writers, Social	Horacio Sormani
ACD, Art Director, Social	Bruno (Coky) Franchino
Projektmanager	Jade Whitford
Head of Integrated Production	Kate Hildebrant
Senior Producer	Whitney Husnik
Producer	Chris Webb
Director of Business Affairs	Davina Turnbull
Business Affairs Manager	Valerie Neibel
Head of Strategy	Mollie Partesotti
Group Strategy Director	Anna Vlajkovic
Group Strategy Director, Social	Sam Schaitberger
Senior Brand Strategist	Sheida Karami
Senior Brand Strategist	Ryan Hagen
Social Strategist	Terrence Lewis
Community Manager	Cori Vasquez
Group Account Director	David McKenzie
Account Director	Caroline Hanley
Account Director	Brad Ure
Account Supervisor	Lane Davis
Account Executive	Izze Minzer
Director of PR	Erica Samadani
Group Account Director	Kayla Gorski
Account Director	Francisco Aguirre
Produktionsfirma	Caviar London
Director	Neal Brennan
Executive Producer	Tova Dann
Herstellungsleiter	Eugene Sapp
DP	Jo Willems
Produktionsfirma	Latitude 18
Executive Producer	Gerry Rivera
Executive Producer	Santos Rivera Montero
Herstellungsleiter	Lauri Vega
Redaktion	Hutch Co
Cutter	Jim Hutchins
Cutter	Patrick O'Leary
Assistenzredakteur	Austin Hickman-Fain
Assistenzredakteur	Andrew Oleck
Assistenzredakteur	Jimmy Hutchins
Post Producer	Jane Hutchins
Spezialeffekte	The Mill
VFX Supervisor	Siro Valente
VFX Producer	Lauren Yianilos
Executive Producer	Anastasia Von Rahl
Audio	Lime Studios
Sound Design/Mixer	Zac Fisher
Assistant Mixer	Michael Baran
Producer	Susie Boyajan