Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, Vereinigte Staaten von Amerika

Awards

6354

Marke: Fruit of the Loom
Länder: Vereinigte Staaten von Amerika

Werbende: Fruit of the Loom Inc.

Titel	The Professionals Collection
Agentur	CP+B
Kampagne	The Professionals Collection
Werbende	Fruit of the Loom Inc.
Marke	Fruit of the Loom
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 11
Geschäftsbereich	Kleidung
Story	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Medientyp	Presse & Publikationen
Art Director	Nic Buckingham
Texter	Brett Dixon
Chief Creative Officer	Ralph Watson
Creative Director	KT Thayer
Produktionsfirma	Hookfish
Produktionsfirma	Plus Productions
Produktionsfirma	Concrete and Clay
Produzent	Rachel Noonan
Produzent	Eva Hunter
Produzent	Kersten Vasey
Bild und Kamera	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Digitalkünstler	Zach Puetzer
Fotograf	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Executive Producer	Dan Corken
Executive Producer	Morgan Burrows