| Titel | Remote |
| Agentur | McKinney |
| Kampagne | Suddenly, Every Ride's Exciting - Audi A4 |
| Werbende | Audi |
| Marke | Audi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2001 / 10 |
| Produkt | A4 |
| Geschäftsbereich | Autos |
| Philosophie | The idea that "Suddenly, every ride's exciting" was played out in TV dealerships, collateral, web and outdoor to drive traffic into dealerships. Campaign garnered much press. Audi's most successful US launch ever. |
| Problem | Position the new A4 as not just luxurious, but an exicting driving experience. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Kanada, Vereinigte Staaten von Amerika |
| Executive Creative Director | David Baldwin |
| Account Executive | Rod Brown |
| Texter | Christopher Wilson |
| Art Director | Bob Ranew |
| Agency Producer | April Minton |
| Fotograf | Olaf Veltman |
| Werbeleiter | Mary Ann Wilson |
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