| Titel | Alone |
| Agentur | McKinney |
| Kampagne | Audi Racing |
| Werbende | Audi |
| Marke | Audi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2001 / 3 |
| Geschäftsbereich | Autos |
| Slogan | No one ever crossed the finish line alone. |
| Philosophie | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and "fun to drive". |
| Problem | Boost Audi's performance image. |
| Medientyp | Zeitungsanzeige |
| Markt | Kanada, Vereinigte Staaten von Amerika |
| Executive Creative Director | David Baldwin |
| Creative Director | Bob Ranew |
| Creative Director | Christopher Wilson |
| Leiter der Werbeabteilung | Mary Ann Wilson |
| Account Executive | Rod Brown |
| Account Executive | Cameron McNaughton |
| Account Executive | Jennifer Hazelett |
| Art Director | Gerardo Blumenkrantz |
| Texter | Jon Wagner |
| Produktionsmanager | April Minton |
| Fotograf | Kai Peters |
| Fotograf | Ferdi Kraling |
| Agency Producer | April Minton |