| Titel | Polar Bears |
| Agentur | Ogilvy Worldwide |
| Kampagne | Polar Bears |
| Werbende | Ad Council |
| Marke | Environmental Defense Fund |
| Posted | JunI 2009 |
| Geschäftsbereich | Umweltfragen |
| Slogan | Help save the planet. Ride don't drive |
| Philosophie | Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
| Problem | Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. |
| Medientyp | Internet-Film |
| Länge | |
| Group Creative Director | Terry Finley |
| Group Creative Director | Chris Mitton |
| Texter | Jon Wagner |
| Art Director | Dustin Duke |
| Agency Executive Producer | Patti McConnell |
| Agency Producer | Carrie Simon |
| Regisseur | Tim Godsall |
| Filmproduzent/Produzent | John Messner |
| Cutter | Geoff Hounsell |
| Redaktionsbüro | Lost Planet |
| Worldwide Chief Creative Officer | Tham Khai Meng |
Mehr Projekte
ALLE SEHENThe Living Portrait of NYC
- MARKE:
- Citizens Bank
- AGENTUR:
- Ogilvy New York
Make Your Favorite Cold Drinks
- MARKE:
- Keurig Kold
- AGENTUR:
- Havas New York
Hints of Happiness
- MARKE:
- Keurig
- AGENTUR:
- Havas New York
From Ethiopia to Your Kitchen
- MARKE:
- Keurig
- AGENTUR:
- Havas New York
Laughing Man Coffee Foundation
- MARKE:
- Keurig
- AGENTUR:
- Havas New York
The Cup Half Full
- MARKE:
- Keurig
- AGENTUR:
- Havas New York
Dragon
- MARKE:
- Time Warner Cable
- AGENTUR:
- Ogilvy Worldwide