| Titel | Lab Rats |
| Titel (Originalsprache) | English |
| Agentur | SapientNitro Melbourne |
| Kampagne | Lab Rats |
| Werbende | Health Brands Australia |
| Marke | Aussie Bodies |
| Posted | April 2008 |
| Produkt | Protein Revival |
| Geschäftsbereich | Milch & Milchprodukte |
| Slogan | Keeps Humans Running |
| Story | Rats get their chance to experiment on people. |
| Philosophie | Show proof of how Protein Revival works under laboratory conditions. Then make it interesting. |
| Problem | Sell Protein Revival, an energy-based milk drink, to guys who just need something to keep them going. |
| Ergebnis | N/A |
| Medientyp | Fernsehen |
| Länge | |
| Filmproduzent/Produzent | Sarah Cook |
| Art Director | Carolyn Davis |
| Direktor Fotografie | Jac Fitzgerald |
| Texter | Matthew Page |
| Agency Producer | Jill Wheeler |
| Regisseur | Sam Peacock |
| Post-Produktion | Oktobor |
| Produktionsfirma | Robber's Dog |
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