| Titel | GMC Van |
| Agentur | SapientNitro Melbourne |
| Kampagne | Choice is Everything - Carsguide |
| Werbende | News Limited |
| Marke | carsguide.com.au |
| Posted | Januar 2007 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Slogan | Choice is everything. |
| Story | Each of these ads plays off a well known American movie or TV show from the 1980s, when the cars were just as famous and popular as the lead actors. In each ad, we see a different character finding their iconic car on carsguide.com.au. Namely, the movie 'Back to the Future' and the two TV series 'Knight Rider' and 'The A-Team'. It is like we are looking through a window into the past. Of course the internet wasn't around in the 80s, which adds to the humour. |
| Philosophie | The campaign communicates that if we can help these famous characters find their custom cars, imagine what we can do for the ordinary consumer. The take-out is that carsguide.com.au offers the perfect choice for any person, no matter how specific their requirements. The line, 'Choice is everything' is two-pronged. Firstly it means that it really important to make the right choice. Secondly it says that it's crucial to have the right type of cars to choose from. |
| Problem | Carsguide.com.au is a web site for buying and selling cars. We wanted to convey that, because of the huge choice of cars available on the site, you are sure to find the car that is right for you. |
| Ergebnis | The campaign has had a very positive response from consumers and the advertising community alike. In its first month of exposure, the ads have been featured on at least five international advertising web sites. |
| Medientyp | Zeitschriftenanzeige |
| Fotograf | Stuart Crossett |
| Art Director | Carolyn Davis |
| Texter | Matthew Page |
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