| Titel | I Gave Blood, Again |
| Agentur |
Moss/Dragoti
|
| Kampagne |
I Gave Blood Again - American Red Cross
|
| Werbende |
American Red Cross
|
| Marke |
American Red Cross
|
| Posted | Dezember 2002 |
| Produkt |
Blood Donations
|
| Geschäftsbereich | Blut-/Organspende
|
| Story | The newspaper print ad showcases a button stating 'I gave blood again.' This simple execution is meant to motivate and then congratulate donors for giving again and helping save lives. The copy explains the hard facts that every 2 seconds someone in America needs blood and that the nations blood supply continues to dwindle creating a dangerous deficit. |
| Philosophie | Targeted current donors, men 35-65, asking them to give blood again, thus empowering them to save lives and feel heroic. If they do give again, then the blood shortages would be virtually alleviated. The message is meant to be factual, simple and real. |
| Problem | Improve brand perception of American Red Cross and increase number of blood donations. Specific regions in America were and still are in desperate need of blood. Blood supply continues to dwindle from a 7-day to 2-day supply. |
| Medientyp |
Zeitungsanzeige
|
| Markt | Vereinigte Staaten von Amerika |
| Etatdirektor |
Erika Haggist
|
| Art Director |
Steven Zizila
|
| Texter |
Patrick Carella
|
