| Titel | The Challenge |
| Agentur | Leo Burnett Chicago |
| Kampagne | The Curious Bank |
| Werbende | Fifth Third Bank |
| Marke | Fifth Third Bank |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 3 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Slogan | The Curious Bank |
| Story | Fifth Third Bank’s new advertising campaign, “The Curious Bank” demonstrates that Fifth Third bankers are never satisfied with the status quo – instead, they want to know more, do more and create more. The campaign, created by Leo Burnett Chicago, reveals the benefit of a bank that is engaged in peoples’ lives and businesses and is inspired by what customers really need. “The Curious Bank” campaign is the first work to come out of the new business partnership between Leo Burnett and Fifth Third Bank. |
| Medientyp | Fernsehen |
| Fotograf | Jakob Ihre |
| Regisseur | Jamie Rafn |
| Produktionsfirma | Smuggler |
| Produzent | Ray Leakey |
| Executive Producer | David L. Moore |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Chief Creative Officer | Susan Credle |
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