Celebrations - "Bus"

CLM BBDO

CLM BBDO Boulogne Billancourt, Frankreich

Awards

6742

Marke: Celebrations
Länder: Frankreich

Werbende: Mars, Inc.

Titel	Bus
Titel (Originalsprache)	Bus
Agentur	CLM BBDO
Kampagne	When you have something to celebrate
Werbende	Mars, Inc.
Marke	Celebrations
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 3
Geschäftsbereich	Nahrungsmittel
Story	Certainly, birthdays, new year and milestones that mark our lives happy are opportunities to open a box of Celebrations to celebrate, together, these moments of happiness. But do we have to face facts: if we all appreciate these moments of collective joy, we are even more fond of moments we share with only two or three friends, and often at the expense of another person. Ha, nice bonus of schoolchildren to be taught one-day course through the accident of a bus driver.
Story (Originalsprache)	<!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions / table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Certes, les anniversaires, les changements d’année et les étapes joyeuses qui jalonnent nos vies sont des occasions d’ouvrir une boite de Celebrations pour fêter, tous ensemble, ces moments de bonheur. Mais ne nous voilons pas la face : si nous apprécions tous ces instants de joie collective, nous sommes encore plus friands des instants que nous partageons seulement avec deux ou trois amis et souvent au détriment d’une tierce personne. <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> / Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Ha, le plaisir incommensurable des écoliers qui seront dispensés d’une journée de cours grâce à l’heureux accident du chauffeur de bus.
Medientyp	Presse & Publikationen
Creative Director	Gilles Fitcheberg
Creative Director	Jean-Francois Sacco
Kundenbetreuer	Julien Lemoine
Kundenbetreuer	Hadrien Bizot
Kundenbetreuer	Elodie Touati
Art Director	Lucie Vallotton
Texter	Julien Perrard
Art Buyer	Sylvie Etchemaité
Produzent	Sylvie Etchemaité
Fotograf	Clive Stewart
Post-Produktion	Clive Stewart