| Titel | Expect Different |
| Agentur | ParkerWhite Brand Interactive |
| Kampagne | Expect Different |
| Werbende | ParkerWhite |
| Marke | Star Trac |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 1 |
| Geschäftsbereich | Medizinische Ausrüstung |
| Slogan | Expect Different |
| Philosophie | We looked at all the competitors and no one was doing any marketing that moved beyond people on products. Star Trac’s corporate mission is to “mold lifelong habits in health and fitness.” We took it to heart and decided to do something about it and do more than just selling fitness equipment. With the rise in global obesity, we needed to do more. Our “Expect Different” campaign is a rallying cry for just that, we have created a whole new way to communicate with Star Trac’s customers to become ambassadors of change and make a difference in local communities that stretched across the world. To be the brand that motivates and inspires people to move, to adopt a healthier lifestyle, to educate. Our campaign visuals were dynamic and differentiated; it was about being active and healthy, not just being in a gym. The images have been so overwhelmingly successful and requested, that if you travel around the world you will find our branded images in clubs across the globe, motivating people one gym, one city at a time. |
| Problem | In 2004, Star Trac Fitness, a global commercial fitness equipment manufacturer, was known as a niche cardiovascular fitness manufacturing company with sales of $70 million. Sales had been flat for 3 years and they had a few product launches that were failures. Star Trac thought of themselves as a single product company with a focus on customer service. They wanted to branch out into other fitness equipment lines but were not sure the brand would handle diversification. From our research, we discovered the following as the challenges they needed to overcome: Lack of brand personality No new line of products Shifting demographic trends Increasing competition No international market strategy |
| Ergebnis | Since our partnership began, we’ve helped Star Trac grow its sales nearly 300%, and unaided brand recognition by 1000%. Our knowledge of their business and our working relationship has grown beyond expectations. Annual sales has grown to over $200 million Star Trac has six lines of products marketed for clear and distinct markets |
| Medientyp | Interaktiv |
| Mehr Informationen | www.startrac.com |
| Digitale Strategie | Keith White |
| Creative Director | cindy white |
Mehr Projekte
ALLE SEHENExpect Different
- MARKE:
- Star Trac
- AGENTUR:
- ParkerWhite Brand Interactive
Expect Different
- MARKE:
- Star Trac
- AGENTUR:
- ParkerWhite Brand Interactive
Expect Different
- MARKE:
- Star Trac
- AGENTUR:
- ParkerWhite Brand Interactive
Expect Different
- MARKE:
- Star Trac
- AGENTUR:
- ParkerWhite Brand Interactive
Expect Different
- MARKE:
- Star Trac
- AGENTUR:
- ParkerWhite Brand Interactive