| Titel | Arrows |
| Agentur | Y&R London |
| Kampagne | Land Rover - Fleet |
| Werbende | Jaguar Land Rover |
| Marke | Land Rover |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 4 |
| Geschäftsbereich | Kraftfahrzeuge |
| Slogan | The adventurous businessman is back |
| Story | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
| Problem | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Mark Roalfe |
| Texter | Phil Forster |
| Art Director | Tim Brookes |
| Fotograf | Andy Green |
| Typograf | Lee Aldridge |
| Etatdirektor | Glynn Euston |
| Kundenbetreuer | Simone Raspagni |
| Produzent | Ali Power |
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