Grafik-Designer
at
Powell & Partners Creative
Charlotte, Vereinigte Staaten von Amerika
| Titel | NAPAGold Air Filters |
| Agentur | Powell & Partners Creative |
| Kampagne | NAPAGold Air Filters |
| Werbende | National Automotive Parts Association |
| Marke | NAPAGold |
| Posted | Februar 2007 |
| Produkt | Oil Filters |
| Geschäftsbereich | Autozubehör & Services |
| Philosophie | PPC worked closely with the NAPA Brand Group of Wix Filtration Corp to create a new line of "retail" packaging for the NAPA filter group within the designated time line. PPC pushed the envelop for the design and created a full presentation plan-o-gram of 25 SKUs for an on site presentation of the new packaging supported by a complete marketing and promotional launch. |
| Problem | NAPA Auto Parts Stores requested Wix Filtration Corp. to redesign the old generic filter packaging to a more updated "retail" slant. PPC was given 60 days to design and present a complete re-naming and new design program for the various lines of NAPA filters. While Wix Filtration Corp had been producing the NAPA brand filters for over 38 years, they were told that other manufacturers would be invited to submit concepts and there was a high possibility that Wix Filtration Corp could lose the business if NAPA Corporate preferred the other manufacturers proposals. |
| Ergebnis | NAPA Filters retained the business and now continues to grow its NAPA Auto Parts Stores business. |
| Medientyp | Verpackung, Marke & Design |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Dennis Pearson |
| Grafik-Designer | Randy Sluder |
| Art Director | Jim Zeman |
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- MARKE:
- NAPAGold
- AGENTUR:
- Powell & Partners Creative