| Titel | Wait on the Square |
| Agentur | Wieden + Kennedy |
| Kampagne | NBA Draft - EA Sports |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | JunI 2007 |
| Produkt | NBA Live '08 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | How Does It Feel? |
| Story | After watching young protégé Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting. |
| Problem | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Medientyp | Fernsehen |
| Länge | |
| Redaktionsbüro | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Texter | Marc D'Avignon |
| Art Director | Jayanta Jenkins |
| Etatdirektor | Steve Barry |
| Etatdirektor | Victoria Krueger |
| Produzent | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | MJZ |
| Tonstudio | Amber Music |
| Produktionsfirma | Amber Music |
Mehr Projekte
ALLE SEHEN2012
- MARKE:
- Chevrolet
- AGENTUR:
- Goodby Silverstein & Partners
Tommy
- MARKE:
- Chevrolet
- AGENTUR:
- Goodby Silverstein & Partners
Status
- MARKE:
- Chevrolet
- AGENTUR:
- Goodby Silverstein & Partners