| Titel | Why We're Here |
| Agentur | Wieden + Kennedy |
| Kampagne | Madden NFL '08 - EA Sports |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | August 2007 |
| Produkt | Madden NFL '08 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | It's in the game. |
| Story | This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game. |
| Problem | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Post-Produktion | Joint Editorial House |
| Audio-Postproduktion | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Texter | Will Ulbricht |
| Art Director | Lee Jennings |
| Etatdirektor | Steve Barry |
| Etatdirektor | Victoria Krueger |
| Produzent | Corey Bartha |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | RadicalMedia |
| Regisseur | Greg Kohs |
| Cutter | Matt Hilber |
| Direktor Fotografie | Chris Hornbecker |
| Produktionsfirma | Pump Audio, Inc. |
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